Hi, I'm Jacob Rushfinn

Mobile retention and
monetization are hard.

Profitable, sustainable growth is built on a foundation of
strong early retention and monetization.

I love diving deep into how to build successful monetization
strategies without sacrificing retention.

• How can I help?

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Do you want to learn more?

Work with me

Monetization Audit and Consulting

I'll provide an audit of monetization opportunities. If you see value, we can figure out if a longer-term engagement would be helpful.Services include:
• Subscription Price Optimization
• Paywall A/B Testing
• Segmentation and Cohort analysis
• Growth Frameworks
• Fractional Monetization Lead

Lifecycle and Retention Marketing

Start with a lifecycle and/or retention audit to determine your potential for growth and optimization.Services include:
• Strategic Direction
• Campaign Management (email, push, in-app, and SMS)
• A/B Testing and Experimentation
• Hiring and Team Building
• Fractional Retention Lead

• Book a discovery call

Free Content

🥳 2024 Push Notification Quick Start Guide

A simple framework to get you started sending meaningful and relevant push notifications starting from the beginning of a user’s journey.

💡 Learn from the best

Imprint - Visual Learning was named Google’s Best App of 2023, and they have a world-class onboarding flow. What can we learn from them?

🎉 23 insights from Apple’s 2023 App of the Year, AllTrails

AllTrails in 2021: 25 million users and 1 million paying subscribers2023: 60 million+ users and ??? million paying subscriber

🧠 Impulse is the #1 app in Health and Fitness

What does it take to be first? Challenging best practices and assumptions.

Read more on Retention.blog or LinkedIn

I want to hear from you!

Get in touch

I've spent years running lifecycle marketing, product marketing, retention, and monetization for startups, growth companies, and public companies. I've worked at 6-person to 3000+ person companies and been through multiple acquisitions and an IPO. Let me know how I can help.